The DuPont Company had one of the most creative and socially responsive External Relations Departments of any Fortune 500 Company, spearheaded by PR visionary Dick Woodward. Woodward hired JMP to produce the science version of “You’re Hearing America” (see Maxell Project.) The series was called the Sounds of Science, which later morphed into Pulse of the Planet.

Both series have won numerous broadcasting awards, and been featured on the CBS Evening News, the Wall Street Journal, the New York Times and other media.

The ground rules, which DuPont agreed to from the outset, was that the program content would not be influenced in any way by DuPont policies. Moreover, we would have free reign to tackle any subjects we wished, included CFCs, chemical pollution and many other environmental topics. Pulse consistently tested high in DuPont’s surveys and focus groups. The series is currently funded by the National Science Foundation.

Listen to audio from Sounds of Science.

Recording dolphins at Sea World for The Sounds of Science