Maxell Tape was looking for a new way to tell the world about the audio quality of its products. They hired JMP to produce a series of sound-rich short-format radio programs which featured the closing credit, “You’re Hearing America is recorded on Maxell Tape; Maxell – it’s worth it.”

You’re Hearing America won several broadcasting awards, and was one of the first radio programs to be nationally distributed to both public and commercial stations. The series was featured in Audio Magazine and other media outlets.

Listen to audio from You’re Hearing America.